Personal brand and Logo

Your personal brand is the combination of your skills, the values you present, and the impression you leave on others. While actively building your personal brand may seem like a selfish endeavor, it’s far from it. It’s an empowering choice. Doing so can give you control over your professional development, network, career, and overall well-being. It can even make you more visible — and therefore, more satisfied — in your current job.

Like with anything in your career, however, building your brand isn’t a one-time thing. It will take time and effort, and it requires consistent upkeep. Thankfully, there are actions you can take daily to help you define, develop, and communicate your personal brand.

Your company’s name or personal name should be prominently displayed on your website’s home or landing page, preferably in the middle or left corner at the top of the screen. People shouldn’t have to scroll to see your brand’s name — it should be presented clearly alongside your logo, a graphic design that visually represents your brand.

If you’re still developing these brand elements, check out our guide on creating an effective brand name. Once you have a name, hire a graphic designer or create a logo on your own that complements the name and encapsulates your brand.